Julie Esser Joins Nook as Strategic Advisor

Wayzata, MN (August 1, 2024)—Nook (www.nook-inc.com), a Credit Union Service Organization (CUSO) and pioneer of niche experiences, proudly announces the appointment of Julie Esser as its newest Strategic Advisor. With nearly 40 years of credit union experience, Esser brings a deep understanding of the industry to Nook's advisory board.

Julie Esser has been a key leader in the credit union movement, notably spearheading the development of strategic alliance relationships at CUNA Strategic Services. She was also one of the leaders behind the creation of CULedger, a new CUSO initially developed under America's Credit Unions (formerly known as the Credit Union National Association (CUNA)). Julie played an instrumental role in establishing CULedger as a CUSO, writing the company’s business plan, and crafting its go-to-market strategy.

"I am excited to join Nook and collaborate with a team that is so dedicated to innovating the credit union space. Nook's approach to creating niche experiences resonates with my passion for enhancing member engagement and building strong relationships as a core differentiator for credit unions. I look forward to contributing to Nook's mission and helping credit unions connect with their members on a deeper level."

In her role as Strategic Advisor, Esser will work closely with Nook's executive team to identify growth opportunities and address go-to-market challenges. Her background in building effective go-to-market strategies, client engagement and strategic planning will be invaluable as Nook continues to offer unique, relationship-based banking experiences.

"We are thrilled to welcome Julie to Nook's advisory board," said Austin Wentzlaff, Co-Founder & CEO of Nook. "I’ve known Julie for most of my career and I can confidently say her commitment and love for the credit union industry is second to none. We look forward to working closely with her on building amazing experiences for credit union members."

About Nook

Nook is a CUSO Bringing Relationship-Based Banking Back with a first-of-its-kind platform designed to empower credit unions to provide niche experiences to their members. Nook’s Niche Experience Platform builds deep trust and loyalty with core member groups by leveraging a niche, lifestyle engagement model that doesn't require a new brand, website, or technology stack. This enables credit unions to offer a fresh perspective, encouraging more frequent member engagement and empowering credit unions to “sell without selling” by allowing members to envision the practicality, relevance, and positive impact that credit union solutions have on their lives. With Nook, credit unions are able to increase engagement, trust & loyalty, share of wallet, and profitability.

Contact

Austin Wentzlaff
Co-Founder & CEO
austin@nook-inc.com
(612) 460-8911