Freedom Credit Union Partners with Nook to Enhance Member Experience

Wayzata, MN (November 14, 2024) – Nook (www.nook-inc.com), a pioneer of niche experiences, is excited to announce Freedom Credit Union (Provo, UT) has signed an agreement to implement Nook’s Niche Experience Platform to enhance the member experience.

“At Freedom Credit Union, our members are at the heart of everything we do and partnering with Nook allows us to connect with on members on a much deeper level,” said Aaron Kelemen, Growth Officer at Freedom Credit Union. “We are thrilled to collaborate with a CUSO focused on growing the credit union industry.”

Freedom Credit Union sought an approach to boost member engagement and enrich the banking experience with offerings that reflect their members’ needs and interests. With Nook, Freedom Credit Union now offers members in the 50-plus age demographic access to the Freedom | Living50+ Niche Experience, providing frequent lifestyle content relevant to their daily lives. Collaborating with Nook will enable Freedom Credit Union to boost engagement and expand share of wallet while simultaneously continuing its mission of empowering members’ well-being by connecting with them on a deeper level.

“Serving thousands of members across Utah, Freedom Credit Union has established itself as a trusted financial partner by delivering high-quality, personalized services,” said Austin Wentzlaff, Co-Founder & CEO of Nook. “Our approach involves crafting niche lifestyle content that blends seamlessly into Freedom Credit Union’s existing brand and marketing efforts. Nook’s member-first approach goes beyond traditional financial services, helping Freedom Credit Union leverage their members’ evolving needs to bring relationship banking back.”

About Nook

Nook is a fintech offering a first-of-its-kind platform designed to empower credit unions to provide niche experiences to their members without the need for a new brand, website, or technology stack. Nook’s Niche Experience Platform leverages a niche, lifestyle content approach to build focused communities around core member groups, building deep trust and loyalty. Incorporating lifestyle topics alongside financial content allows Nook to offer a fresh perspective, encouraging more frequent member engagement and enabling credit unions to “sell without selling” by allowing members to envision the practicality, relevance, and positive impact that credit union solutions have on their lives.

About Freedom Credit Union

Freedom Credit Union was established in 1956 as Provo School District’s credit union. We are now open to all residents of Utah County. We offer personalized financial solutions, competitive rates, and exceptional service. Our team is here to help you reach your financial goals with confidence and ease. Join us and experience the difference that a community-focused credit union can make.

Contacts

Austin Wentzlaff
Co-Founder & CEO
austin@nook-inc.com
(612) 460-8911