The Power of Personalization in Credit Union Marketing
![Pete Keers](https://www.nook-inc.com/hubfs/peter-keers-intro.jpeg)
In 1993, Don Peppers and Martha Rogers published The One to One Future, a book that predicted...
In 1993, Don Peppers and Martha Rogers published The One to One Future, a book that predicted...
Nook co-founder Austin Wentzlaff visited with CUBroadcast host Mike Lawson at the 2024 NACUSO...
In an earlier post,Why Lifestyle Content is the New Frontier for Credit Union Success, content...
A prior post, The Single Best Way to Attract Gen Z to Your Credit Union, contended that acquiring...
Ask any credit union marketer, and they will likely agree that attracting and retaining Gen Z...
CU 2.0 Podcast host Robert McGarvey sat down with Nook co-founder and CEO, Austin Wentzlaff, to...
The transition from traditional to digital banking has revolutionized how we interact with...
In their early days, credit unions were small and affinity-based institutions whose members felt a...
An unavoidable downside of email marketing is the “unsubscribe” click. Despite a marketer’s best...
Today’s credit union marketing is dominated by a product-centric approach that tries to be all...